Too Perfect Podcast
Branding Logo Creation Content Creation Social Media Campaign Motion GraphicsGoal
Create a brand that resonates and empower their target audience, while showcasing authenticity and courage.
Target Audience
18-35 year old Filipino-Americans/AAPI/Asian Americans who live in America
Art Direction
To use the color pink to reclaim feminine energy, form sisterhood, and omit a welcoming aura. The identity should be personable, empowering, and supportive.
Too Perfect Podcast
Branding Logo Creation Content Creation Social Media Campaign Motion GraphicsGoal
Create a brand that resonates and empower their target audience, while showcasing authenticity and courage.
Target Audience
18-35 year old Filipino-Americans/AAPI/Asian Americans who live in America
Art Direction
To use the color pink to reclaim feminine energy, form sisterhood, and omit a welcoming aura. The identity should be personable, empowering, and supportive.
Logo Process
 |
 |
||||||
|---|---|---|---|---|---|---|---|
| Color Exploration | Finalization | ||||||
 |
 |
||||||
Branding Guide
 |
 |
||||||
|---|---|---|---|---|---|---|---|
 |
|||||||
| Colorway | Typeface | ||||||
|
Bebas kai Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Franklin Gothic Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz |
|||||||
Animation ProcessThe logo was animated to appear as if it’s being hand written for the visual uploads |
 |
||||||
|---|---|---|---|---|---|---|---|
Youtube Collateral
|
Social Media CampaignA new post lets their listeners know when a new podcast is released and promote their platforms. 
|
||||||
